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Post-launch comments? Let's summarize with a typically wonderful
e-mail, followed by a review from a top Netwriting professional...
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Hi Ken,
I have just finished reading, "Make Your
Content PREsell!" and am speechless.
The piece is simple amazing. The flow, the
graphics, the copy -- all flawless. I don't
think I have ever experienced this level of
quality before. Its very, very impressive!
Show MYCPS! to our children??
My daughter, Alison, is starting an event
planning business, and my son, Brian, is
starting an marketing business with a college
friend. Both will have copies of MYCPS! by
week's end. And both are getting SBI sites to
promote their businesses online.
Now, I need to make a confession --
For months I have been wondering if there
might be something I could do to give back to
you and SiteSell. Please let me know if there
is anything I can do. I would be most
grateful.
Very Best Regards,
John Burch
http://www.drburch.com/
jburch12@msn.com
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What integrity! The MYCPS! Web site does say...
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The educational system has NOT improved over the decades, either. I encourage you to share MYCPS! with your teenaged and older children, to teach them how to write
TO COMMUNICATE. This is simply a critical skill set that EVERYONE needs, but that is not being taught.
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And I mean that. If you do not insist that your children read this book,
you are doing them a disservice. This is one of the single best things you can
do for your children, because trust me...
The educational system is not getting the job done.
However, I did not mean to suggest that you should buy more copies for
your children. Please give them copies.
Normally, I insist on valuing the Intellectual Property of
others. So if you want to do a friend or colleague a
favor, that person should be willing to pay the $9.95.
But please, feel free to give it to your children.
They need this book. Everyone does. MYCPS! is for one and all. And on that note,
I'll leave the final word to one of
my favorite writing experts, Nick Usborne of excessvoice.com fame...
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This book is absolutely perfect for someone
starting out online. Read this, and you'll
avoid all the mistakes so many of the rest of
us have struggled through over the years.
But this book is also for everyone else who
writes or edits content online. It doesn't
matter how sophisticated you are, or how huge
and successful your site may be... the way in
which Ken presents and expresses the
information does a wonderful job of reminding
us what really matters, and what doesn't.
Nick Usborne
excessvoice.com
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You need MYCPS!. It shows you...
1) how to write to COMMUNICATE
2) how to develop your own "voice" with flair and substance
3) how to spin your site/biz/self into a unique position
4) how to honestly convince people to trust and like you.
No other book in the world shows you how to do this. We
live in a world where communication is the #1 skill set of
value. Without it, you're doomed to life that is less
than it could be.
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