The Only Book Of Its Kind Is Now FREE!
There are over 100 books about writing to sell online.
There is only one book about writing to communicate...
about writing to "PREsell."
PREselling is the critical component in a process
that has been proven to succeed by so many thousands of
small business people...
Content Traffic PREsell Monetize
There are actually two ways to build a Web site online. The first
way (C T P M) is all about "keeping it real." Add to the Web. Write, and write
well, about what you know and love. Overdeliver great content to please visitors and make the Search Engines
love you at the same time.
Connect with your visitor... and the world is yours. Make Your Content PREsell! ("MYCPS!"), and only MYCPS!,
shows you how to do exactly that. Formerly sold separately, or as part of Site Build It!,
MYCPS! is now totally free. Why?
The skill set you acquire is too basic, do-able and important not to give it away.
Of course, we're hoping you like it so much you decide to try Site Build It! next.
That part is up to you, of course. This gift is no strings attached.
The Second Way To Build Traffic Online?...
The "Hot" Way
The "hot" way involves buying (usually at a high price) what the cutting edge
boys do to fool Search Engines (SEs) like Google. The problem is that SE-gaming is
inevitably discovered, disliked, and defeated by the engines.
As that happens, the cutting edge gamers become promoters and sell
what is beginning to fade in effectiveness (no one sells "secrets" that work --
they use them). We've seen it all...
10 years of gaming the engines. From "keyword stuffing" to
"doorway pages" to "IP cloaking" to "link manipulation," gaming has gone the
tried, worked, sold, and then failed route. And today?
Today's Hyped Trend Is "Hot Niches" And "AdSense Sites"
The promoters of these schemes don't care if anyone knows anything about
those "hot niches." Heck, they pay well at AdSense, right?
"All you have to do" is create content through research and regurgitation
(adding "pap" to the Web, not value). And then?
Manipulate inbound links through a variety of sophisticated schemes (to raise the rankings
beyond their true worth), and make money through Google AdSense. However, the best
link-building programs, like content-building, must be real. You must
ultimately please the engines -- click here for more information).
Pap For Hot NIches + SE Manipulation = "AdSense Sites"
This process (no-added-value content + SE manipulation) is the complete
opposite of C T P M. It is not real. It creates no value. It degrades the quality of the Search Engines' Search Results.
That threatens the core of the engines... quality search results. So thousands of
computer science PhDs (working at Google, etc.) will, as has been happening for ten years now, inevitably defeat the tricks. How will today's trick sites be defeated? Two ways...
1) Google (and all engines) get continuously smarter. In February, 2005, we released
a special report to Site Build It! owners, called "The Tao of SBI!" (right-click to download). It leaked out back then, and flames of wrath emitted from the
Search Engine Optimization (SEO) community.
But it was 100% correct. The predictions in that book have been happening and continue to evolve today.
The engines are getting smarter, in ways that SEOers can no longer manipulate.
The engines are aware of AdSense Sites. It was even mentioned in a
recent cover story in Business Week on click fraud.
Google and Yahoo! and the others do NOT want regurgitated pap manipulated
to the top through sophisticated gaming.
So those sites will fall in ranking over the coming months. And publicity
like this will push the engines to go further to stop artificial, low-value practices...
2) It is only a matter of time before Google massively re-organizes how it
deals with all of its publishers, both the "AdSense Sites" and legitimate sites that
earn income through AdSense. After all...
It already knows which sites are legitimate, thanks to its
search algorithms. When it applies a simple "quality score" to its AdSense publishers, it will...
- eliminate the truly bad ones ("adios" to domainers and page-spammers)
- reduce payments to lesser sites ("AdSense Sites" with regurgitated pap)
- even increase payments to quality sites that overdeliver real content.
You read it here first. It's inevitable.
Bottom Line?
Build a business based upon a solid foundation, not in quicksand...
In the end, if you keep it real, if you overdeliver what both humans and
engines want, you will succeed today and you will grow tomorrow.
Review the long-term evergrowing success stories (complete with regular,
real-time updates) of these small business people...
Some use C T P M to earn AdSense income, while others sell medical equipment, rent villas in Tuscany, or double
their dental practices in California. And that diversified, mature, real approach to business is critical to your long-term success online, too.
Site Build It! Existed Years Before AdSense
Of course, the goal of every SBI! site is to generate substantial income. AdSense is merely
one of the ways to do that. Many SBI! owners do not use AdSense to make money. Others
("infopreneurs") make it a major part of their plan.
Site Build It! existed years before AdSense. When AdSense was launched, we embraced it as a way for some
SBI! owners to diversify their income stream. But here's the key point...
See where the M of C T P M is? Last.
Everyone wants to monetize right away. But C T P comes first.
SBI! owners do not create "AdSense Sites." They build value... for their visitors and the engines
first. Then they build value for themselves by blending in monetization as
PREsold traffic, grows.
This is real. Achieve that and the engines will know and like you now and forever. That is
why SBI! owners last. They grow. You must, of course, be able to master one skill to
succeed at the C T P M process...
Write in
a way that has a voice, your voice. You must have a Valuable PREselling Proposition (VPP -- covered
in MYCPS!). You must connect with your visitor.
And That Is What MYCPS! Will Do For You
The information inside Make Your Content PREsell!
is critical to the success of any online business. But no one is showing you how to write to communicate... to connect. Everyone wants to sell you the next great trick, at a high price. Well...
MYCPS! is "the anti-hype." Calmly, it shows you how to write
about what you know and love. You will understand how to profit from it fairly, full-value for the
money you earn.
Instead of telling you to find the
"hottest niches" and write researched, regurgitated pap, it shows you
how to write to captivate your reader through C T P M.
Establish your voice, your Valuable PREselling Proposition. Create a
site that sparks. Think you cannot do that? Think you cannot write?
Wrong, anyone can. You just need a key to unlock your keyboard. After all, you can
talk and communicate in day-to-day-life, right? MYCPS! will unlock your keyboard.
And the lessons are the same, no matter what kind of small business you plan or already have online. If you want to
create a pure information site, do it with greatness, like this.
Or do you want to sell sell hard goods?
Or maybe e-goods or services? No matter why you're online, no matter what your current skills and goals...
You just need to know how to communicate. Read on (we've left the
original site that "sold" MYCPS! just below, for your information)...
Or skip to the bottom to get started now.
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Make Your Content PREsell!
Want to write effectively for the Web? Want to deep-connect with visitors to
your site? Want to have raving fans of your e-zine,
not merely "satisfied subscribers?"
It's all part of "PREselling"... that critical period of relationship-building before
the sale (
no matter what or how you sell).
Enter... Make Your Content PREsell!. This is a quantum-leap book,
unique in the literature of Net marketing.
There are literally hundreds of books about how to sell on the Web.
Our own Make Your Words Sell! is widely regarded as
one of the very best, if not the best.
But what's the point of being the best sales copywriter in the world if
you have not yet PREsold your visitor?
If PREselling is a new concept to you,
please click here.
This book, Make Your Content PREsell! ("MYCPS!"),
will not teach you how to write "riveting, hypnotic, irresistible" or any other
kind of sales copy. It does not even contain any "money-making marketing secrets" that
will "multiply your sales 100-fold... tomorrow!" Nor is there any "hot niche" nonsense in it.
Important
Nowadays, every hypester/promoter is selling all kinds of Get-Rich-Quick AdSense
schemes. Everyone tells you to find "hot niches" and make money from them.
The approach won't work, even if you can write. Why not?
Let's say a hot niche is "mattresses." If you have no interest, zeal, or special knowledge
to share about that (or any) topic, how can you deliver terrific content that delivers what
searchers want? You can't. So you research and write "regurgitated pap."
But "PAP" content does not generate strong human response. And Google is getting better and
better at recognizing which sites human like and which they don't.
Keep it real. SBI! shows you how to find what brainstorm and
tailor your knowledge into valuable site content for the most profitable results. And it does it
no matter what kind of business you are in.
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All Those Hot Schemes Sell For Hundreds,
Even Thousands, Of Dollars
What about MYCPS!?? How much?
While we charged a small amount for it until October, 2006, it is now totally free!
Yes, we decided that this is an "absolute must" skill set for every online business person.
So we decided to give it away.
Nice of us? I guess. But I'm also hoping that you will understand the power of
Site Build It! (SBI!) while reading this unique book.
(It really is unique -- I promise you have never read anything like this).
SBI! provides everything you need to build a genuine, long-term business that
generates substantial profits... and that builds true equity (i.e.,
a business that you can ultimately sell -- many small business people overlook this).
So What Does Make Your Content PREsell! Do?
It fills a gap, one that exists because most of us never really learned how to
write to communicate when we should have -- in school. So...
Let's not waste your time here writing great sales copy. It's far simpler to
let others explain...
Site Build It! ("SBI!") owners received this book
before its official release. We pre-released it to them as a "beta-book"
and gathered "how to improve it" feedback from a special forum that we
set up within the SBI! Forums ("The Place For Friendly, Success-Focused Discussion").
And their ideas have indeed
made it the "perfect" book (to use the word of one of the beta-readers).
While MYCPS! was originally intended only for SBI! owners, this forum convinced us that MYCPS!
screamed for wider circulation. Indeed... everyone needs this book. Whether
you ultimately become an SBI! owner or not, you need this book.
Click here to review the beta-feedback
of forum participants (opens new browser window).
Post-launch comments and professional reviews have been even more impressive.
Click here for a small sampling
and two important messages (opens small browser window).
After you read the above links, you will understand what MYCPS! will do for you, your life, and your children.
Close each window and return right here. By that time...
You will likely again wonder why we offer this business-critical book for free. "Too
good to be true?" Not at all...
EVERYONE should learn how to write to connect.
Period.
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The educational system has NOT improved over the decades, either.
I encourage you to share MYCPS! with your teenaged
and older children, to teach them how to write
TO COMMUNICATE. This is simply a critical skill set that EVERYONE needs,
but that is not being taught.
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A Bit Of Background
As the concept of C T P M evolved, it became clear that SBI!'s all-in-one system of tools makes every step
of that powerful, natural process totally do-able. In short, the 70+ SBI! "programmed" modules and sub-modules eliminate the technical or tedious jobs so that you can focus on building BUSINESS.
But one of the key steps of the process, PREselling, has no "programmed module." It
requires you to own a key skill. So...
This book shows you exactly how to write to PREsell. No programmer
in the world can build a module that will write effectively for you (thank goodness -- if a computer program could write for you, you would not be necessary, would you?)
I've learned how to "PREsell-write" during the many years that I've been working on the Net. I did
it the hard way, through trial and error. I've learned a lot more from our
customers and their feedback... and through their results .
It did not all come at once. From those early days, right up to today, I continue to learn as I go along...
improving content, OVERdelivering what our customers want, letting one's own voice flow more naturally.
And now...
I've put everything I know about this topic, and all that I've learned from thousands of SBIers during
this remarkable SBI! voyage, into this book. So you can "have it all come at once."
No... you won't become a brilliant writer overnight. But anyone (with average IQ and some
motivation) can indeed write effectively. It starts by dropping the baggage of what
you've "mislearned" (or never learned). Read this book -- MYCPS! is crucial for your online success.
And then practice what it preaches. Only practice-practice-practice will deliver the actual benefits.
Like SBI! itself, this book is a mere catalyst. It's up to you to wring all the benefits out of it.
All the best,

President, SiteSell.com
Free Download!
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Learn how to write to communicate.
MYCPS! shows you how to acquire this valuable skill. Everything you write will be more effective.
Click here to start reading MYCPS! today.
(Prefer to download & print PDF files? Right-click the above link.)
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